Since 2014, Hip Greece has been curating and editorially showcasing the most inspiring places across the country, from design-forward hotels and iconic beach clubs to standout restaurants, stylish bars, and authentic local experiences. Each place is selected for its atmosphere, character, and unmistakable sense of place, capturing a Greece that is both contemporary and deeply connected to its cultural roots.

Hip Greece was founded by Veti Nikolopoulou, a travel and media professional in publishing, media, and communications. She has shaped and led a number of travel and lifestyle publications, overseeing magazines and books dedicated to destinations, culture, and hospitality. She is also the founder of Content Traveller, a content and storytelling agency specializing in travel and hospitality.

Hip Greece was born from her personal approach to travel: experiencing destinations the right way and discovering the places that truly define them. Over decades of exploring Greece, from iconic islands to lesser-known corners, she developed a trusted network and an editorial eye for identifying places that stand out for their atmosphere, design, authenticity, and sense of place.

Over years of travel across the Greek islands and mainland, Hip Greece has evolved into an editorial platform highlighting the places that define contemporary Greece, helping travelers discover destinations through hotels, restaurants, beach clubs, and experiences with character, beauty, and an authentic connection to their surroundings.

Each selection reflects thoughtful curation, from design-led boutique hotels and iconic beach clubs to atmospheric tavernas, vibrant restaurants, and distinctive bars. What connects them is authenticity. These are places shaped by their surroundings, their people, and the spirit of Greek hospitality.

Through these places, Hip Greece reveals a Greece that is modern, creative, and evolving, while never losing sight of its traditions, landscapes, and cultural roots.

Today Hip Greece brings together a growing community of travelers from all over the world who seek more than a typical itinerary. They are travelers drawn to beautiful environments, genuine local culture, and the kind of discoveries that transform a trip into a meaningful experience.

Because Greece is not simply a destination.

It is a landscape of stories, traditions, and unforgettable places waiting to be experienced the right way.

Hip Greece invites you to discover them.